Opinion: When done right, client-centric brand storytelling can unlock an astounding 98%, or more of a brand’s value.

Valentino deepens its connection with Chinese consumers by engaging in cultural production through cinema and the arts, ...

Beijing’s latest move to ease tax rebate requirements for international shoppers comes as the government prioritizes boosting ...

As global wellness consciousness rises, luxury brands are moving beyond products to embrace sports as a powerful platform for ...

From Dingyun Zhang’s new take on Crocs to Feng Chen Wang’s Audi A7L collection, collaborations are propelling youth ...

Chinese tech giant unveils faster, more affordable Ernie 4.5 Turbo and Ernie X1 Turbo models as competition intensifies among ...

The Gulf’s emerging fashion weeks are redefining global luxury through cultural storytelling and homegrown talent.

Opinion: Maison’s Q1 sales decline reveals the steep cost of abandoning brand identity in favor of trend-chasing and ...

Influencer represents the new Chinese creative class: academically accomplished, globally minded, and unafraid to forge paths ...

The Chinese tech giant postpones its YU7 electric SUV amid fallout from a deadly crash involving its sedan model, ...

Chinese exports show surprising resilience with 10% growth in container volume, though economists warn the honeymoon won't ...

As economic pressures and urban isolation intensify, Chinese youth are transforming apartments into intimate social hubs ...