Global strategic partner in healthcare, Avalere Health, is proud to announce the appointment of Amar Urhekar as its new Chief ...

Mastercard is the payments partner on Netflix House mall experiences, the “Stranger Things” Broadway prequel and more to tap ...

The “KleenEX” activation asks consumers to detail their split for product suggestions and Amazon input like movie ...

The brand had professional Santas taste test oatmilk and a fancy dessert as part of a push running on streaming, social, out-of-home and more.

The platform, which is teaming with Spaceback to help brands make ads, predicts 20,000 new marketers will enter the streaming ...

Coke’s AI-generated holiday campaign caused a stir in the creative community — and provided a ripe target for competitors. Zevia, which markets zero-sugar drinks sweetened with stevia, is linking the ...

Analysts agree that independents, which have already started picking up more business, will receive a boon, while overall ...

These breakthrough strategies propped up brand results, serving as examples for marketing leaders feeling the pressure to do ...

New chief marketer Thomas Prather says the fast-casual chain was “adrift” after adjustments made during the pandemic period.

Casey Hurbis previously served as chief marketer at Rocket Mortgage, where he oversaw two consecutive Super Bowl ad successes ...

The Marketing Practice, a leading global B2B marketing agency, specializing in brand activation, account-based marketing (ABM ...

The deal, with an estimated value over $13 billion, has industry-rattling implications — but may not address client demands ...