AMC, the movie theater chain, reversed course six years after it rejected a proposal to show more ads before movies, fearing a negative reaction from customers. Philip Cheung for The New York Times ...

NEW YORK, NEW YORK - MARCH 05, 2021. Photo an an AMC theater lobby (Photo by Noam Galai/WireImage) WireImage AMC Theatres is confident its new business model of running ads before movies won’t ...

Moviegoers, brace yourselves. The dreaded advertisements before a movie are expected to get longer at AMC Cinemas, according to multiple reports. Under the deal, AMC will play commercials in what ...

If you’ve been to a movie in the last few years, you know there are a ton of ads and trailers to sit through before the film starts. Some of these are just TV commercials. It’s annoying. And ...

AMC Entertainment (AMC) will play even more commercials in its theaters before the start of each movie, according to a Bloomberg report from Tuesday.

You're going to see ads right before the movie at AMC Theatres from next month. The cinema chain is adding a "platinum spot" in between the trailers and the film from July 1.

It’s a perennial frustration for moviegoers: The lights go out, the theater falls silent and the anticipation of the movie builds. But wait! Here are a few more ads for you to sit through.

AMC responded to news today that they're running more ads before movies. Essentially, it doesn't impact moviegoing, according to the chain.

AMC reaches agreement with National CineMedia to run more advertising in theaters. AMC to receive a cut of ad sales. Stock up 0.29% at $3.41.

You're going to see ads during the trailers at AMC Theatres from next month. The cinema chain is adding a "platinum spot" in between the trailers and the film from July 1.

While Apple Search Ads is primarily keyword-driven, there are a few targeting levers you can pull to refine who sees your ads. They’re not as deep as what you’d get on Meta or TikTok, but they ...