The all-new intro sequence for Apple TV was made with practical effects and shot in-camera, Ad Age reports. Rather than using ...

Creates a spiraling of fairy dust and then the Christmas tree slowly appears. Effects created by After Effects, using plugins ...

Built from real glass and captured entirely in camera, the new identity explores reflection, color, and light to express the cinematic spirit at the heart of Apple TV. Every shimmer was made for real, ...

Apple has unveiled its vibrant new logo for Apple TV, which will be featured at the beginning of its shows and films.

If brevity is the soul of a hit, Finneas may be about to have his biggest hit ever. Apple commissioned the multiple-Oscar/Grammy winner to write a theme so short that it’s not even being called a ...