For Starbucks ( SBUX) CEO Brian Niccol to achieve maximum greatness — which would boil down to a sustained turnaround in North America sales by later this year — he must improve consumer perception ...

A host of changes to stores and operations could help Starbucks escape its sales trouble, and executives are already planning the company’s next move.

Here’s a look at how the new Starbucks CEO is changing some of the moves made by Laxman Narasimhan and Howard Schultz as ...

The coffee giant is trying to make its stores more inviting by adding more comfortable chairs and serving coffee in ceramic ...

In some ways, Starbucks' abundance of mobile orders has presented an opposite problem to what Niccol faced six years ago when ...

Brian Niccol stands to earn $10 million in signing bonuses after a "dogged pursuit" to convince him to lead the company.

Starbucks granted new CEO Brian Niccol about $96 million after four months of work last year, one of the biggest compensation ...

In a letter to the board, Hobson said that she feels confident Starbucks is in excellent hands under the leadership of Brian Niccol as CEO.

Related stories New CEO Niccol looks to make his mark News of the conference comes as the coffee giant's new CEO, Brian Niccol, looks to make his mark. Since joining the coffee giant in September ...

The new rule comes as part of a push by Starbucks’ new chairman and CEO, Brian Niccol, to reinvigorate the chain’s sagging sales. Niccol has said that he wants Starbucks to recapture the ...

EAGAN, Minn. — Brian Flores’ personality may be the most underrated aspect of his success as the Minnesota Vikings’ defensive coordinator. His aggressive and confident disposition leaves his ...

The rule reversal comes under the new leadership of Starbucks Chairman and CEO Brian Niccol, who in a Jan. 9 statement vowed to lure back customers, lift sales and more. "Our stores have always ...