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Reason why Starbucks has quietly changed its name
At the same time all this was going on, the famed coffee giant also changed its name, which new CEO Brian Niccol has since dropped in official earnings calls and interviews, according to Today.
Why Starbucks is going back to basics
CEO Brian Niccol explains the company’s pivot back to its roots.
Jim Cramer on Starbucks Corporation CEO Brian Niccol: ‘I’d Still Much Rather Bet With Him Than Bet Against Him Even Up Here’
We recently compiled a list of the Jim Cramer Recently Talked About These 11 S&P 500 Stocks. In this article, we are going to ...
Here's Why Brian Niccol's "Back to Starbucks" Plan Is Going Better Than It Seems
Starbucks' (NASDAQ: SBUX) new CEO Brian Niccol has been rapidly implementing changes within the iconic coffee brand, aiming to get "Back to Starbucks." In short, Niccol believes the key to returning ...