Nowhere is this more evident than in the realm of Connected TV (CTV), where measurement remains an elusive goal. Despite its growing importance, CTV measurement continues to face significant ...

LG Ad Solutions in partnering with iSpot released a study called "The Efficiency Curve". Among the ... [+] takeaways is a TV ad strategy using more CTV wand less linear TV will lead to better ad ...

Are you a print subscriber? Activate your account. By Tim Nudd - 28 min 49 sec ago By Adrianne Pasquarelli - 1 hour 3 min ago By Erika Wheless - 1 hour 40 min ago By Garett Sloane - 2 hours 11 min ...

Now with the Tigers, Gleyber Torres avoided taking too big of a bite into Yankees general manager Brian Cashman’s comments Thursday that he had been “unwilling” to shift to third base last ...

For over 50 years, CTV National News has been Canada's most-watched national news program, covering the stories that matter to Canadians. Watch at 4:30 & 10 p.m. ET on CTV News Channel and CTVNews ...

Actor and comedian Brian Murphy has died aged 92. He was known for his role in the 1970s sitcoms Man About The House and George And Mildred. News of his passing was shared by his wife Hi-de-Hi!

CTV News Vancouver is your home for local, breaking news. Our newsroom and production studio is situated in the heart of downtown Vancouver at the corner of Robson and Burrard, in a Modernist ...

Former MLB pitcher Brian Matusz reportedly died of a drug overdose in Arizona earlier this month. The former Baltimore Orioles player was found dead in his home by his mother with a white ...

At least one NFL owner has confidence in new Dallas Cowboys head coach Brian Schottenheimer. Kansas City Chiefs owner Clark Hunt has expressed strong support for the Cowboys' decision to hire ...

Just last week, 83-year-old Brian Nichol took the first five pensioners out for a meal for his first-ever weekly pensioners lunch club. Brian, a retired photographer, used social media to call ...

One of the most fascinating NFL coaching candidates is Minnesota Vikings defensive coordinator Brian Flores. Fascinating is one way to describe him. Controversial is another. Talented works ...

It seems like Tennessee head coach Brian Callahan has some high expectations for Shedeur Sanders. Sanders met with multiple members of the Titans staff last week, including Callahan and newly ...