The all-new intro sequence for Apple TV was made with practical effects and shot in-camera, Ad Age reports. Rather than using ...

This is just the beginning,” says Apple about what appears to be its new Apple TV intro. Presumably, this will be what plays ...

Earlier this week, Apple revealed new branding that will appear at the start of Apple TV shows. The new title card features a ...

In an interview with Variety, Finneas reveals that Apple TV’s new intro video has three different versions, plus details its creation.

Apple has unveiled its vibrant new logo for Apple TV, which will be featured at the beginning of its shows and films.

The soundmark will appear before every show and every episode in a series, according its composer Finneas, whom you may know as Billie Eilish's brother and frequent collaborator. "The things that I ...

Apple's new TV streaming intro ditches digital effects for a tangible studio shoot. Using real glass, physical lighting, and ...