Facebook and IBM are teaming up to help retailers better target advertising on the world's largest social network.. Today, the two companies announced that they're working together to integrate ...

IBM and Facebook are teaming up to offer marketers new integrations between the two platforms. IBM said customers will now be able to buy Facebook ads with combined data from Facebook and IBM's ...

IBM researchers, Facebook experts, domain experts, designers and other partners will be available to work side by side with clients to identify specific areas of need and generate new solutions.

IBM's marketing cloud customers can then funnel those campaigns through Facebook's digital ad portfolio, including Custom Audiences, allowing marketers to reach and build relationships with known ...

IBM's Cloud Marketing business is teaming up with Facebook to target ads on the social platform. The partnership will focus heavily on retailers, which can combine IBM's data on purchase history ...

A recent article by Drew Neisser titled Why IBM Could be Bigger Than Facebook in Social Media got my attention. It wasn’t the fact that Neisser mentioned IBM and Facebook in the same sentence ...

The IBM-Facebook partnership comes as retailers are relying ever-more on analyzing customer data to inform marketing and promotional campaigns. One IBM customer, Kohl's , spent ...

The patent war between Facebook and Yahoo may be only just starting. A new report says Facebook has acquired 750 patents from computer-systems giant IBM. The news comes shortly after Yahoo sued ...

Facebook has reportedly acquired patents from IBM, a move that could help it shore up defenses against new patent infringement lawsuits ahead of its IPO. The social networking company confirmed ...

— -- MENLO PARK, Calif. (AP) — A report says that Facebook has acquired 750 patents from IBM as it girds itself for litigation, including a lawsuit by Yahoo. Bloomberg News said the patents ...

IBM, which traces its roots to the 1880s, grew from three small firms to a multi-billion-dollar information technology services company today. ... Amazon and Facebook ...

Facebook has purchased hundreds of IBM patents in a bid to bolster its intellectual-property standing as it squares off against Yahoo in a high-profile infringement lawsuit.