Rivian Automotive, Inc. is evaluated as potential next Tesla, but with significant differences in scale & valuation. Learn ...

Ford is apparently considering completely discontinuing its F-150 Lightning electric pickup truck. Production of the model is ...

Ford's F-150 Lightning may be discontinued, but it wasn't the truck's fault. We analyze the catastrophic marketing failure ...

While the F-150 Lightning has been a steady (but not spectacular) seller for Ford, sales recently plummeted due to the $7,500 ...

Previously likened by executives to the Model T for how revolutionary the truck was expected to be, the Lightning has missed ...

The F-150 Lightning is a thoughtfully designed vehicle that those who get behind the wheel of it tend to love. Ford touts the ...

Ford wants you to stash it in your belt buckle, but there’s absolutely no need to be lugging around a bulky fob. Trouble is, ...

Ford is reportedly considering discontinuing the F-150 Lightning electric truck. This is according to the Wall Street Journal ...

Tesla just proved that record sales don't always mean record profits — and the numbers have investors worried. What's ...

Ford has announced price cuts of up to $4,000 across its F-150 Lightning lineup in an effort to sustain demand following the ...

The growing electric vehicle market, especially the much-anticipated electric truck market, is a complicated situation with ...

Tesla shareholders approved Elon Musk's $1 Trillion pay package. We explore the staggering opportunity cost—what Tesla could ...