Young participants take part in the Fridays for Future climate demonstration. Generational researcher Rüdiger Maas cites the equation of Gen Z with Fridays for Future and sustainability. Marcel ...

The new generations of consumers are transforming various industries and each of them has positioned itself as a new segment of interest. We are talking about generations X, Y, Z and Alpha. Over the ...

Have you ever wondered how each generation got its name? A "generation" usually refers to a group of people born around the same time, within a 15-20 year span. These people share similar experiences, ...

Gen X, born between 1965 and 1980, will be next to retire after the baby boom. It’s a generation largely defined by financial uncertainty: Generation X was the first to cope without ubiquitous ...

Nicolas Raineri does not work for, consult, own shares in or receive funding from any company or organization that would benefit from this article, and has disclosed no relevant affiliations beyond ...

First there were the Baby Boomers, then Generation X, followed by Y, Z and Alpha. Now, a new cohort has emerged in 2025: Generation Beta. This generation, expected to span from 2025 to 2040, is ...