The new generations of consumers are transforming various industries and each of them has positioned itself as a new segment of interest. We are talking about generations X, Y, Z and Alpha. Over the ...

Young participants take part in the Fridays for Future climate demonstration. Generational researcher Rüdiger Maas cites the equation of Gen Z with Fridays for Future and sustainability. Marcel ...

When it comes to studying entrepreneurship, a lot of effort is spent trying to determine the personality traits that distinguish enterprising individuals from other people. However, simply possessing ...

A "generation" usually refers to a group of people born around the same time, within a 15-20 year span. These people share similar experiences, culture, and societal trends. The events and changes ...

Forbes contributors publish independent expert analyses and insights. Charles writes about organisational changes required to scale & AI. “One man’s entitlement is another man’s empowerment.” This ...

The Pew Research Center defines generations as groups of people born within the same 15- to 20-year span. These divided time periods can help us understand how our worldview is shaped by the events ...

First there were the Baby Boomers, then Generation X, followed by Y, Z and Alpha. Now, a new cohort has emerged in 2025: Generation Beta. This generation, expected to span from 2025 to 2040, is ...