Agentic AI and custom-built tools are changing how PPC accounts are run – and what marketers need to focus on next.

Alphabet 's Google has moved beyond the search bar, positioning itself as the lead architect of "agentic commerce." In this ...

Senator Ed Markey sent a letter this week to OpenAI CEO Sam Altman and other tech leaders expressing concerns over the use of ...

Google DeepMind CEO Demis Hassabis expressed surprise at OpenAI's early introduction of ads in ChatGPT, warning it may affect ...

One early-career PPC mistake nearly took campaigns offline on Black Friday, but it became a defining lesson in staying calm, ...

India Today's Open-Source Intelligence (OSINT) team analysed data from the public ad-transparency libraries of Meta and Google. The analysis shows that between December 18 and January 16, political ...

Alphabet is slated to deliver excellent results in a few weeks.

Both tech companies are funding massive AI buildouts and could see strong long-term returns from these investments. But one ...

When Apple's software chief tested the new Siri early last year, he discovered a disaster—features shown in TV ads simply ...

Alphabet is rated a Buy, as it is poised for a strong Q4 2025, driven by robust cloud and advertising growth. Click here for ...

History shows voluntary safeguards fade as profits rise, risking a more persuasive new era of online advertising.

OpenAI has begun testing advertising in ChatGPT. Ad experts said OpenAI will need to prove a chatbot can actually sell.