South Korea-headquartered entertainment giant HYBE has restructured its Japanese division, HYBE JAPAN, appointing Kenji Shima ...

KATSEYE’s Megan shared a personal moment with fans during a recent livestream, revealing that she is bisexual.

Inspire Entertainment Resort, a South Korean integrated resort (IR) with foreigner-only casino, is navigating effectively its ...

Another key evolution in influencer marketing is the shift from performance-driven tactics, such as discount codes and direct ...

Customers are no longer interacting with brands on a campaign-by-campaign basis but instead throughout a lifecycle. This ...

Scooter Braun’s company HYBE America—of which he is CEO—has been issued a subpoena by Blake Lively’s team amid her legal ...

You can divide your marketing campaign into two main strategies, leveraging the strengths of both types of influencers. Many calculators are available online to help you measure these metrics and the ...

The cosmetic brand is working with the social media star, famous for sailing from Oregon to Hawaiʻi with his cat, on a Roblox-based activation.