We’re more than halfway through 2025, and SEO has already changed names many times to take into account the new mission of optimizing for the rise of large language models (LLMs): We’ve seen GEO ...

The way people find and consume information has shifted. We, as marketers, must think about visibility across AI platforms and Google. The challenge is that we don’t have the same ability to control ...

Judge Amit P. Mehta said the company must hand over some of its search data to rivals, but did not force other big changes the U.S. wanted. By David McCabe David McCabe has covered the Google search ...

AI-based product search offers retailers a way to sharpen their competitive edge and make it easier for customers to discover ...

A federal judge today announced what remedies Google faces after the company was found to have a monopoly in online search. On the operating system front, the Justice Department wanted Google to sell ...

Alphabet Inc.’s Google will be required to share online search data with rivals while avoiding harsher penalties, including the forced sale of its Chrome business, a judge ruled in the biggest US ...

A federal judge on Tuesday ordered a shake-up of Google's search engine in a crackdown aimed at curbing the corrosive power of an illegal monopoly while rebuffing the U.S. government's attempt to ...

Does the superior quality of search results from dominant firms like Google stem primarily from better algorithms or from access to larger volumes of user-generated data?

In a rare win for Google in the monopoly case, a US judge ruled on Tuesday that the big tech won't have to sell its Chrome browser but ordered Google to share data with rivals to open up competition ...

Google is dropping support for six of the seven deprecated structured data types it announced back in June. Google Search Console's Search Console rich result reporting, the Rich Result Test, and the ...