Instead, a true advertising face-plant is an ad that’s both tone-deaf and completely forgettable – so dull, off-putting or confusing that when a brand completely switches up its strategy, you almost ...

Brands airing Super Bowl ads have a lot riding on their investments – roughly US$7 million for a 30-second spot for the 2025 big game. So there’s a lot of pressure to get things right.

Digital Media, Adani Group, writes that understanding the target audience is crucial for any business or content creator.

It now costs $7 million to air a 30-second commercial during the Super Bowl. That doesn't include the fees of celebrity ...

The Kendall Jenner Pepsi ad, which trivialized the Black Lives Matter movement, became a lightning rod for criticism because it highlighted the disconnect between corporate intentions and public ...

Bezos probably would’ve been better off allowing the ad to air. Canceling it only drew more attention to the awkward questions he hoped to avoid. Next up is Pepsi’s infamous Kendall Jenner ad.

Relive the 10 best Super Bowl commercials that have captured hearts and laughs through the years. From Apple’s iconic 1984 ad to the unforgettable Budweiser frogs.

On the ground floor of a nondescript condo building in east Austin last month, the wife-and-husband co-founders of Poppi made ...

Once upon a time, universities stood for truth. Newspapers stood for trust. Then, Jain University in Kochi thought, ‘Let’s ...