First off, what is a perm? A perm (short for permanent hairstyle) uses chemicals to change the texture of your hair. The process involves breaking down the molecular bonds in each strand and resetting ...

A digital perm, on the other hand, creates the most defined curls out of the three. If done by a Japanese stylist, you’ll find that the resulting curl will be loose curls that look exactly like what ...

No doubt fear of the dried-out frizz of big ’80s hair was enough to cause many to swear off perms forever. So, while a revolution in permanent waves started nearly a decade ago in Asia, here, the ...

Katie Holmes sported curls in New York City on Feb. 16, 2023. “Because of the recent trends of people wanting to embrace and enhance their natural hair texture, the perm of 2023 tends to lean towards ...

Loose beach waves, tight curls, spirals or simply a spot perm - messy, carefree hair is big this season. The vintage style, which dominated the fashion scene in the ‘80s, is back with a bang. “They ...

Our tester gives it to you straight... Big curls are big news this year. On the catwalks, they can be seen tumbling in waves; in magazines, they are wafting across the pages; and in our dreams, they ...