Overall, the country's largest carmaker would have three SBUs with the first combining its plants in Gurugram and Manesar. The second SBU would be Maruti's Hansalpur facility in Gujarat, with the ...

It's kind of like letting your friend test drive your car,' Logan explained. 'He gets to see how well it rides. He's got to give it back, but it creates a sense of pride. You get a little taste ...

Effectively, this requires allocating resources for social commerce to build the necessary content and presence online that will drive consumer engagement and drive either impulse or future purchase.