Irv Gotti, the music producer who created hits for Ja Rule, Ashanti, DMX and Jennifer Lopez, has died at the age of 54. Best known as the founder of the record label Murder Inc., his signature style of blending hip-hop beats with smooth R&B melodies shaped the sound of the charts in the late 90s and early 2000s.

Irv Gotti, the music executive, songwriter and producer behind the reign of hip-hop and R&B stars Ja Rule and Ashanti in the early 2000s, has died. Gotti, the music mogul who co-founded Murder Inc. Records, was 54.