MSNBC, home to Rachel Maddow and "Morning Joe," is changing its name. Here's what's behind the rebrand and how it will actually affect viewers.

Starting Nov. 15, the cable news network will be called “My Source for News, Opinion, and the World,” or MS NOW for short.

When NBC News announced its NBC News Now-centric coverage plans for the 2025 election Nov. 4, 2025, the announcement made no use of the “Decision 2025” branding that both NBC News and MSNBC have ...

MSNBC, launched in 1996, has offered a mix of breaking news, analysis, and opinion-based programming for nearly 30 years. Some of its most popular shows include “The Rachel Maddow Show,” “Morning Joe, ...