The author’s enthusiasm for entrepreneurship is infectious, and his empathy for the entrepreneurial struggle comes through ...

In the early 2010s, online screening company Tenant Magic promoted its services to real estate agents, who in the wake of a poor housing market became de facto property managers for homeowners wanting ...

For specialized startups looking to make it in a particular niche, it’s important to get your product or service in front of the right audience, which is often easier said than done. Niche marketing ...

It makes sense that doctors specialize. You cannot expect one physician to know everything, and when you have a serious medical issue, you want to be treated by someone with comprehensive knowledge of ...

Small-business owners can learn how to refine and narrow their marketing to a specific niche Friday, May 5. Liz Jamieson will present a Wyoming Community Navigator Program (CNP) webinar titled “How to ...

Opinions expressed by Entrepreneur contributors are their own. When you have a niche product — something that positions a unique value proposition to a customer — it can be hard to figure out your ...