In the mid- to late-1990s, Hardaway starred in the Nike advertising campaign "Lil Penny," featuring the alter ego puppet and ...

Nike's Sport Offense realignment, wholesale channel recovery, and strong brand equity are driving early signs of top line ...

The $4.69 billion investment in marketing by 2025 is a strategy that has kept Nike as the most powerful brand in global ...

Nike has always been front and center in athleisure. Its deep roots in running shoes stretch back to the 1960s, when it was founded by track and field athlete Phil Knight, and its high-profile ...

Nike CEO Elliott Hill is a year into his comeback plan. Here's how he's doing.

ESPN mistakenly aired Nike's commercial congratulating the Las Vegas Aces on winning the WNBA Finals before the end of Game 4.

Danone, the French food giant, and Itau Unibanco, one of South America's leading financial institutions, have joined ...

Liv Cycling sponsors women’s racing teams and competitions, like the Tour de France Femmes, in addition to community clubs.

Scott Munson steps into the new role after leaving the Swoosh in September. He most recently served as vice president and ...

Laura Youngson didn’t expect to focus so much on soccer cleats when she organized a group of women to climb Mount Kilimanjaro and play a high-altitude match.

A sneaker seller was arrested as part of a cargo theft operation in which half a million dollars' worth of Nike merchandise ...

The timing of a Nike ad had everyone believing the WNBA Finals between the Las Vegas Aces and Phoenix Mercury were rigged.