Another key evolution in influencer marketing is the shift from performance-driven tactics, such as discount codes and direct ...

To survive in today's cutthroat attention economy, must an independent artist join a site better known for—well, you know—and ...

OnlyFans stars, including Sophie Rain and Aishah Sofey, are posting about their luxury life in the 'Bop House.' Young girls ...

If we look back at the last decade of the influencer marketing industry, influencers have been largely defined by the number ...

A new examination of content creator marketing practices reveals how OnlyFans performers use social media to showcase ...

Digital storytelling isn't an exclusively Gen Z phenomenon or a predominantly metro trend, but an industry that welcomes ...

Publicis Groupe’s acquisition of Captiv8, an end-to-end influencer marketing platform, is seen by many in the creator economy as another major development for the industry. It represents the latest in ...

Trump has been fixated on imports as the centerpiece of his economic plans, often claiming that the money collected from taxes on imported goods would help finance other parts of his agenda.