Apple had never built anything so complex. But it was at a crossroads.

Ron Johnson, who had been brought in from Target the year before, developed the concept of the Apple Store with a blend of ...

The maker of the iPhone, iPad and other popular consumer gadgets hits a milestone this week, reaching its 50th anniversary.

Now, as Apple officially celebrates its 50th anniversary, the ad’s copy seems to suit the company better than anyone back ...

In dominating consumer devices, Apple sold users on the promise of privacy. To compete in AI, it may have to pivot.

A flood of AI-generated apps with no users and no revenue is straining Apple's review infrastructure, stretching wait times ...

In 1976, 14-year-old Chris Espinosa rode a moped to his job demonstrating computers made in Steve Jobs’s childhood home. The ...

The company has made a 180-degree reversal of a long-embraced philosophy. And it's strategically brilliant, given the ...

Over the last 50 years, Apple reimagined personal computers, catalyzed the era of the smartphone, enlarged an iPhone and ...

As part of Apple’s 50th anniversary celebrations yesterday, Eddy Cue, Apple’s senior vice president of services and health, ...

Apple has survived 50 years by being the only company integrating hardware and software; if the company loses because of AI ...

Under Cook’s leadership, as Apple races towards the 100 year milestone, there are clear signs of brave experimentation.| ...