Did the Polar Bear defect? Find out how Pepsi's 2026 Super Bowl commercial is calling out Coke and reigniting the fiercest rivalry in beverage history.

In a new ad slated to air during Super Bowl LX on February 8, Pepsi lures a Coca-Cola stalwart, a figure meant to be seen as one of the company’s popular animated polar bears, and eventually convinces ...

Beverage giant PepsiCo has unveiled its full Pepsi Zero Sugar Super Bowl 60 ad, a one-minute tale of a polar bear who takes ...

The marketer is continuing a revived Pepsi Challenge around its Pepsi Zero Sugar brand, and its big game ad features an icon ...

The filmmaker, who makes a cameo as the bear’s therapist, tells PEOPLE why he “jumped at the chance” to direct the playful ...

The "Pepsi Challenge" is ready to "poke the bear" during Super Bowl 60. PepsiCo. already teased their commercial set to appear during the upcoming Big Game on Sunday, Feb. 8, between the New England ...

Explore a Grade II listed mansion from 1863 that has been abandoned since 1959 after its owner's passing. This video highlights the mansion's rich history and its current state of decay, as it faces ...

It's been 50 years since the first "Pepsi Challenge," and the subject taking the blind taste test is one of the most unlikely ...

Star Trek made actor DeForest Kelley famous, but before that he had already built up a solid career appearing on seemingly every TV Western.

Most corporate rivalries stay confined to ad campaigns and boardrooms. This one did not. A behind-the-scenes attempt to profit from stolen information quickly turned into a federal investigation, ...

Venezuela has historically been on the radar of soda giants PepsiCo (PEP) and Coca-Cola (KO) because the nation combined oil-driven income, a large urban consumer base, and very high soft-drink ...