Unbearable Betrayal? Pepsi Hijacks Coke’s Polar Bear for 2026 Super Bowl Commercial

Did the Polar Bear defect? Find out how Pepsi's 2026 Super Bowl commercial is calling out Coke and reigniting the fiercest rivalry in beverage history.

Pepsi Lures Coca-Cola’s Popular Polar Bears to Super Bowl in Soda-Wars Surprise

In a new ad slated to air during Super Bowl LX on February 8, Pepsi lures a Coca-Cola stalwart, a figure meant to be seen as one of the company’s popular animated polar bears, and eventually convinces ...

Viral Coldplay couple spoofed in Pepsi Challenge Super Bowl ad with polar bears

Beverage giant PepsiCo has unveiled its full Pepsi Zero Sugar Super Bowl 60 ad, a one-minute tale of a polar bear who takes ...
Marketing Dive

How Pepsi is taking the fight to Coca-Cola at the Super Bowl and beyond

The marketer is continuing a revived Pepsi Challenge around its Pepsi Zero Sugar brand, and its big game ad features an icon ...

Pepsi's Super Bowl Commercial Stars a Cola-Loving Polar Bear — and Taika Waititi (Exclusive)

The filmmaker, who makes a cameo as the bear’s therapist, tells PEOPLE why he “jumped at the chance” to direct the playful ...

Cola‑loving polar bear takes 'Pepsi Challenge' in Super Bowl 60 ad

The "Pepsi Challenge" is ready to "poke the bear" during Super Bowl 60. PepsiCo. already teased their commercial set to ...