Southwest Airlines officially turned the page on one of its most famous traditions this week: open... The post Flying ...

Southwest Airlines has ended its open seating policy in favor of assigned seats. The airline has also eliminated free checked ...

Southwest Airlines killed its last brand differentiator. When you optimize away what makes you distinctive, you become ...

The shake-up is one of the biggest in Southwest’s history and comes as investors push the carrier to boost profits after ...

Southwest Airlines ended its open-seating policy after 54 years and has started assigning seats to passengers. The airline's ...

Southwest has officially switched to assigned seating, ending open seating as the airline continues to remake its ...