Southwest Airlines' golden age quietly came to an end

It's sad to see Southwest do away with its most unique offerings, but will it pay off for the company?

Southwest Airlines Assigned Seating Turns It Into Every Other Airline

Southwest Airlines killed its last brand differentiator. When you optimize away what makes you distinctive, you become ...

What travelers can expect as Southwest Airlines introduces assigned seats

Southwest Airlines passengers are making their final boarding-time scrambles for seats as the carrier prepares to end its ...

RIP Southwest Airlines open seating. Assigned seating is here

When is Southwest doing assigned seating in Phoenix? The more than half-century-old open seating policy has ended. What to ...

Southwest officially ends open seating as passengers take flight with new assigned seats

The Dallas, Texas-based carrier transitioned from its longtime open seating system in keeping with competitors like American, ...

Assigned seating on Southwest Airlines begins Tuesday. Here's what passengers should know.

Starting Tuesday​, customers on Southwest flights will have assigned seats.

Southwest Airlines Makes Major Change Today After 50 Years

A beloved policy has officially come to an end.

Southwest just began assigned seating. We tested the first day of flights.

A switch to assigned boarding on Southwest Airlines means new battles for boarding order and overhead bin space.

Milwaukee Mitchell flyers seem happy about new Southwest seat policy

Southwest Airlines, Milwaukee's most prominent carrier, ditched first come, first served seating for assigned seats starting ...

Southwest Airlines moves to assigned seating: Here's a look at what travelers can expect

Southwest passengers will have assigned seats starting Tuesday. This marks an end to the Texas-based airline's well-known longstanding policy of allowing flyers choose their own seats as they board.