It's sad to see Southwest do away with its most unique offerings, but will it pay off for the company?

Southwest Airlines killed its last brand differentiator. When you optimize away what makes you distinctive, you become ...

Southwest has officially switched to assigned seating, ending open seating as the airline continues to remake its ...

Southwest Airlines passengers made their final boarding-time scrambles for seats on Monday as the carrier prepared to end its ...

When is Southwest doing assigned seating in Phoenix? The more than half-century-old open seating policy has ended. What to know about seating options.

Southwest Airlines has begun assigned seating for passengers, replacing its long-standing open-seating policy and introducing ...

A beloved policy has officially come to an end.

Southwest passengers will have assigned seats starting Tuesday. This marks an end to the Texas-based airline's well-known longstanding policy of allowing flyers choose their own seats as they board.

Southwest Airlines passengers made their final boarding-time scrambles for seats on Monday as the carrier prepared to end the ...

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