The onslaught of vertical video continues, with Instagram now going all-in on Reels with an upcoming redesign that throws you straight into Reels when you open the app. The caveat, though, is a new ...

More than half of all ads on Meta's Instagram ran in the service's short-form video product Reels in 2025, up from 35% in 2024, according to data from market intelligence firm Sensor Tower. The shift ...

As Meta moves to prioritize Reels across its flagship social platforms, data from market intelligence firm Sensor Tower shows that the majority of ads are now appearing on the vertical short-form ...

The last couple of times Ross Reels and Coors teamed up to do a limited-edition reel with Coors branding, they sold out. They are doing it again. - the Coors Banquet Cimarron Creek reel - the Coors ...

Meta has now rolled out the "Build Your 2026 Algorithm" feature for Instagram Reels to allow users use it to personalize their feeds. Instagram Reels 'Build Your 2026 Algorithm' Now Live After a test ...

Last month, Instagram began rolling out a new set of controls that allowed users to personalize the topics recommended to them by the Reels algorithm. Now, Meta is making that feature available to all ...

In brief: After years of experimentation and algorithmic fine-tuning, Reels has emerged as Meta's most promising growth engine. For a company that spent years trying to catch up to TikTok, the next ...

Meta’s Reels has become a $50 billion business. Above is the launch video for the product from 2020. META Meta Platforms Chief Executive Mark Zuckerberg announced on an October earnings call that ...

Instagram reels are reely ... er ... really popular. (Editor's note: It turns out that "reely" is really an alternate spelling for "really" from long ago — way ...

Instagram is making the jump from mobile devices to the living-room TV for the first time — a bid to ratchet up viewing of short-form Reels, by taking videos to the biggest screen in the house. The ...

Sit back with Reels on a big screen. Sit back with Reels on a big screen. is a senior reporter covering technology, gaming, and more. He joined The Verge in 2019 after nearly two years at Techmeme.