Chelsea agree a deal with IFS, an AI technology company, to be their shirt sponsor until the end of the season.

CHELSEA have signed Artificial Intelligence firm IFS as shirt sponsors for the rest of the season. But the search continues for a long-term front-of-shirt deal to replace the £40million-per-year ...

CHELSEA have finally landed a front-of-shirt sponsor after going without one since the end of last season. During the 2024/25 campaign, the Blues had no name on the front of their tops until the ...

Junk food firms have more than 90 current sponsorship deals within top UK sports amid growing concerns over their impact on public health, finds an investigation published by The BMJ today. Brands ...

Since April 2025, sustained backing from Arun Kar and Nidhi Kar through Xpertnest has enabled Odisha-origin shooter Satabdi Dash to strengthen her competitive journey in the UK through structured ...

When the British billionaire – the richest man in the UK until 2022 – replaced Sky as the WorldTour team’s title sponsor in the spring of 2019, he did so promising much of the same as before: regular ...

Marketing execs tell us how sports became an indispensable tool for reaching people through fandom. Our Sports Marketing focus is now in full swing, breaking down the biggest marketing opportunities, ...