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Here's how Astronomer used Hollywood to turn a viral disaster into a marketing win
Astronomer managed to shift the narrative around its brand after working with Ryan Reynolds' Maximum Effort on an ad featuring Gwyneth Paltrow.
Soap Central22m
"Gwyneth Paltrow? Really?" — Astronomer CEO Pete DeJoy gets dragged on LinkedIn for penning a post praising his employees amid Andy Byron scandal
Astronomer's newly appointed CEO, Pete DeJoy, is getting dragged on social media days after former CEO Andy Byron's scandal.
Andy Byron's net worth faces significant hit over Astronomer scandal
The Astronomer CEO's resignation from the software development company could prove costly, experts tell Newsweek.
The Financial Express1h
Astronomer’s comeback with Chris Martin’s ex-wife is now a marketing case study
In what could have been a reputational unravelling for US-based data platform Astronomer, a viral “kiss cam” clip showing its then CEO Andy Byron and head of human resources Kristin Cabot in a private embrace set social media alight earlier this month.
Delta Gamma Wild Child? Astronomer CPO’s College Party Days Surface Amid Coldplay Kiss Scandal
Ex-Astronomer CFO Kristin Cabot is back in the headlines, as details of her past party girl college days are surfacing.
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