Starbucks' CEO says letting people order coffee via mobile 'chipped away' at the brand's 'soul'
Brian Niccol, Starbucks' CEO, said mobile ordering meant staff weren't writing on cups, which affected the connection the ...
Why Starbucks is going back to basics
CEO Brian Niccol explains the company’s pivot back to its roots.
Starbucks' Slow-Drip Recovery
In this podcast, Motley Fool analyst Anthony Schiavone and host Dylan Lewis discuss: The market's very upbeat reaction to ...
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The Starbucks (SBUX) CEO Made $96 Million Working Remote, and Is About To Lay Off Employees
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Starbucks debuts new Valentine's Day menu and winter drinks. Here's what to order
During the winter months, we found that customers want something refreshing, yet balanced,” said Billy Altieri, lead beverage developer for Starbucks wrote in the company’s ...
Starbucks shifts marketing approach
Starbucks will air a pair of commercials on Fox before and after this weekend's Super Bowl, followed by a free coffee promotion as it shifts its marketing efforts.