Starbucks will air a pair of commercials on Fox before and after this weekend's Super Bowl, followed by a free coffee promotion as it shifts its marketing efforts.

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CEO Brian Niccol explains the company’s pivot back to its roots.

Brian Niccol, Starbucks' CEO, said mobile ordering meant staff weren't writing on cups, which affected the connection the ...

The market's very upbeat reaction to Starbucks ' fairly lackluster results. Brian Niccol's "Back to Starbucks" plan and the ...

We recently compiled a list of the Jim Cramer Recently Talked About These 11 S&P 500 Stocks. In this article, we are going to ...

The chain has again pivoted in its resistance to organized labor, breaking with vociferous anti-union peers like Amazon and Apple as Trump gives mixed signals on worker issues.

Starbucks (NASDAQ: SBUX) shares soared 8.1% last Wednesday in response to its first-quarter fiscal 2025 results and ...

Starbucks has been a great dividend stock for a long time, and it was one of those great stocks that offered growth and ...

Café company Starbucks has rolled out a few changes recently. However, a noticeable one includes the change to the company’s name in most of the shops.

Starbucks' (NASDAQ: SBUX) new CEO Brian Niccol has been rapidly implementing changes within the iconic coffee brand, aiming ...

Starbucks chairman and CEO Brian Niccol said in a virtual quarterly update message that the company is planning a roughly 30% ...