The $13.25 billion acquisition by the ad holding company Omnicom of Interpublic Group has industry insiders speculating about ...
Opportunistic rivals are likely to pounce for the best clients and talent. Workers are advised to brush up their skillsets in ...
Ad industry experts weigh in on the pros and cons of a possible Omnicom-IPG deal and why it may work where others failed.
Omnicom Group Inc. is in advanced talks to buy Interpublic Group of Cos. in a deal that would create the world’s largest ...
IPG’s Acxiom identity layer, and Omnicom’s Flywheel for transactions. In an era of growing ecommerce, this is relevant, ...
Omnicom acquiring Interpublic Group to create global ad behemoth, impacting industry landscape with cost savings and client ...
Omnicom Health Group (OHG) CEO Matt McNally has spent his entire career in the medical marketing industry and helmed numerous ...
According to the WPP-owned media investment firm GroupM, over half of the advertising industry’s $1 trillion revenue is now ...
The Publicis CEO has hit back and had his say on the merger that stole his agency’s thunder last week.
Publicis Groupe CEO Arthur Sadoun has taken a backhand swipe at competitor WPP, currently the largest advertising group in ...
Perhaps unsurprisingly, the resounding sentiment across the industry is a profound sense of anxiety and uncertainty.
Publishers expect the agencies will eliminate tech redundancies, which could compel publishers to shed redundant tech ...