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Omnicom Group, IPG
Omnicom and IPG staff fret for their future after $13bn mega merger
Omnicom and IPG sent shockwaves through the advertising sector when they announced a $13bn merger on Monday. Ali Lyon looks at what the deal means for the firms’ agencies, staff and the ad industry as a whole.
Omnicom-IPG Merger: What do they stand to gain or lose?
Promising to combine two titans’ expertise in media, creative, and digital services, the merger is being touted as a win for clients and shareholders alike. But history and industry insiders suggest caution.
After the Omnicom-IPG merger, these are the ad M&A deals industry insiders think could be next
The $13.25 billion acquisition by the ad holding company Omnicom of Interpublic Group has industry insiders speculating about more M&A to come.
20h
Omnicom-IPG merger: A Christmas sugar hit followed by a strict diet?
Tis the season. This week, the market paused to absorb the news of an epic US$13bn global merger between two of the big five ...
18h
Arthur Sadoun reacts to Omnicom-IPG deal in tongue-in-cheek video message to staff
The Publicis CEO has hit back and had his say on the merger that stole his agency’s thunder last week.
Campaign India
1d
Unpacking Omnicom-IPG merger: Bigger, bolder, and lessons learnt
While this merger promises growth, the ad veteran cautions that the companies must avoid missteps from Omnicom’s failed ...
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