At Miami Art Week, Jaguar unveiled a bold rebrand. Here's what other businesses can learn from its controversial—and buzzy—move.

We want to be bold and disruptive … We’re clearly in the conversation,” Jaguar’s managing director Rawdon Glover said.

Introducing an unmistakable, unexpected and dramatic physical manifestation of Jaguar, as the brand continues its ...

In the wake of a controversial rebrand, the iconic British automobile company unveiled its latest model Monday night at ...

Type 00 is a pure expression of Jaguar’s new creative philosophy [and] the result of brave, unconstrained creative thinking.

"Jaguar's performance over the past 10 years has been challenging," admits Rawdon Glover. He points out that Jaguar had been ...

The British luxury vehicle company has faced online blowback since it unveiled a colorful, diverse advertisement announcing a ...

On Monday, the luxury vehicles company unveiled its Jaguar Type 00 concept model at Miami Art Week calling the electric ...

The EV-only hot wheels are seemingly the latest part of Jaguar’s seemingly “woke” rebranding campaign to win over Gen Z, ...

Although the Design Vision concept car will be unveiled on December 2, we won’t see the first production car unveiled until ...

Unveiled last night from glitzy Art Basel Miami, Jaguar’s new coupe, dubbed the Type 00, features what the brand believes is ...

Personally I’m a huge fan of the Type 00, and while the haters won’t admit it, the concept has a legitimate design connection ...