Why we care. Meta’s new generative AI tools drastically reduce the time and effort needed to produce high-quality, on-brand ...

I talked with a professor of advertising to make sense of what this means for all of us who use those social media platforms.

Ads in WhatsApp will be shown only in the app's Updates tab, which is used by as many as 1.5 billion people each day.

Send news tips to: [email protected] Betrayal or inevitability? Meta is putting ads in WhatsApp. More than a decade ...

The ads will be shown to users only within WhatsApp’s “Updates” tab to separate them from people’s personal conversations.

An Evercore analyst notes that Meta has a strong track record with its monetization initiatives across brands.

Meta announced that it is adding ads and subscriptions to its WhatsApp messaging app in a June 16 press release. The social ...

Meta rolls out ads on WhatsApp Status using limited data like location and language, raising privacy questions.

End-to-end encryption is still guaranteed, and Meta also said that if users only use the app to call or message their ...

First off, Meta’s previewed the next generation of its AI video generation tools, which will enable advertisers to convert multiple images into video clips. The video clips will ...

WhatsApp recently confirmed that advertising is gradually rolling out to a significant portion of its users. According to a ...