Paramount Global and VideoAmp have extended their ratings measurement partnership as the media giant’s contract dispute with Nielsen drags on. Under the renewal agreement, VideoAmp will continue to ...

Communications agency Weber Shandwick has promoted Arif Rajab to the role of general manager of Singapore.

Discovery and Comcast are expected to attempt to spin off their cable TV businesses, which could set the stage for other ...

Bob Lord previously served as IBM’s first chief digital officer and is now tasked with overseeing the alignment of Horizon’s ...

WPP, the advertising group, has told its more than 100,000 employees that they will need to return to work in an office at least four days a week, in the latest sign of employers tightening up working ...

Communications and marketing agency Havas N.V. (Havas) has been listed on Euronext Amsterdam under the ticker 'HAVAS' and the ...

TBWA notched two tasty wins in December. First, its Melbourne and Auckland offices were appointed as the integrated creative agency for Kraft Heinz following a competitive pitch process. TBWA will ...

Here’s an inexhaustive list of the most notable ad tech, agency and digital content deals of 2024, with a few fun wild cards ...

“In 2025, expect AI, fueled by new GenAI-enabled capabilities, to chip away at gains in efficiency, accuracy, and speed ...