A social app would also give OpenAI its own unique, real-time data that X and Meta already have to help train their AI models. Musk’s Grok surfaces content from X in its results (Musk recently went so far as to merge X and xAI into the same company), while Meta trains Llama on its vast trove of user data.

If OpenAI is going to join the trillion-dollar club, it needs more user attention and human data. A social network could provide both. And tweak Elon.

OpenAI is working on its own X-like social media network, the Verge reported on Tuesday, citing multiple sources familiar with the matter.