With ‘A Family Closet,’ Zegna recalibrates its China market strategy through an emotional lens, drawing on family, heritage, ...

Label’s 6% Greater China growth stems from tiered pricing, localized Chinese New Year storytelling, and scarf personalization ...

The maison’s narrative is rooted in long-term thinking, with its Chinese New Year campaigns supported by a deeply enduring ...

K-beauty scales globally, while China sidelines legacy mass labels like Etude House amid a structural market reset.

Covenant waiver signals volatility in Hong Kong retail as mainland e-commerce and low-end chains erode Sogo's luxury stronghold.

Four developments expose the delicate balance between commercial success and sustainability in China’s consumer markets.

Tracing a sherry cask’s voyage from Spain to Scotland, The Macallan turns deep cooperage heritage into a multi-sensory ...

The founder’s legacy is a blueprint many companies still fail to grasp. By refusing to play the game of adaptation, he forced the market to adapt to him.

Country’s ‘happiest’ city is home to creative ecosystems that are reshaping how brands view the next wave of cultural ...

Kingdom targets yacht owners and $30M-plus fortunes to match Dubai’s golden visa success, betting premium perks can lure capital amid strained oil revenues.

In recent years, the Shanghai Mental Health Center has emerged as a highly recognizable “folk IP” among young people. Once ...

A quiet but seismic shift is underway in the world of Asian wealth. It isn’t happening on the trading floors of Hong Kong or ...