Running category sales surged in Q3, with Adizero shoes leading the charge as CEO Bjoern Gulden diversifies beyond the Samba.

Pop Mart’s Wang Ning and Laopu Gold’s Xu Gaoming lead a generational wealth shift — from property tycoons to consumer ...

A banned dye scandal shakes China’s beauty market ahead of Singles’ Day, exposing deep cracks in supply chain safety and trust.

From lychee wines to blueberry sparklers, ‘baijiu’ makers are diversifying beyond their core business as 70% of young Chinese ...

Scale transforms brands into generic alternatives, eroding emotional connection and desirability as expanded distribution ...

Country’s wealthy are trading visible status symbols for hyper-personalized wellness, elite education consulting, and ...

Marie-Claire Daveu, Chief Sustainability and Institutional Affairs Officer at Kering, speaks about the Group’s evolving sustainability trajectory, the vision behind the Kering Generation Award, ...

From Nike’s viral installation to On Running’s grassroots court renovations with Roger Federer, premium brands are turning ...

From Godmode’s global debut to China’s ‘otome’ game collabs, the fusion of gaming and beauty is redefining how brands connect ...

National carrier’s fashion debut at Riyadh Fashion Week signals Saudi Arabia’s cultural shift from pilgrimage focus to lifestyle branding and tourism ambitions.

Prancing horse's pivot from touch-sensitive controls to mechanical buttons reflects mounting evidence that screen-obsessed car interiors are annoying drivers.

Luxury watch prices are surging under new tariffs, sending buyers to the booming secondary market where brands like Cartier and Omega trade 30%-40% below retail.