The brand’s ‘Hotel Stories’ campaign in Hangzhou combines local culture, travel aesthetics, and fashion storytelling to ...

As global wellness consciousness rises, luxury brands are moving beyond products to embrace sports as a powerful platform for connection, purpose, and cultural relevance.

Opinion: When done right, client-centric brand storytelling can unlock an astounding 98%, or more of a brand’s value.

Beijing’s latest move to ease tax rebate requirements for international shoppers comes as the government prioritizes boosting ...

Thai beauty brands are rising in China, driven by tourism, pop culture, and social media — but can they evolve fast enough to compete?

Valentino deepens its connection with Chinese consumers by engaging in cultural production through cinema and the arts, ...

Chinese tech giant unveils faster, more affordable Ernie 4.5 Turbo and Ernie X1 Turbo models as competition intensifies among ...

The Gulf’s emerging fashion weeks are redefining global luxury through cultural storytelling and homegrown talent.

As economic pressures and urban isolation intensify, Chinese youth are transforming apartments into intimate social hubs ...