Learn how to speak the language of CFOs and CEOs. Build financial acumen, prove marketing’s impact, and become a commercial marketer.

If you're looking to upskill your B2B communication and collaboration skills, check out Moneypenny's blog which outlines tangible steps.

Propolis members can benefit from discounted rates to our training courses, as well as access to our bespoke advisory services and events. Discover what Propolis can offer you. B2B Content Marketing ...

Download the Delegate Brochure to discover what’s happening at The European ABM Forum 2026, from expert speakers and real-world case studies to the practical frameworks designed to help you scale ABM ...

Discover real-world Account Based Marketing (ABM) and Demand Generation insights to help drive your B2B success. Explore our expert-led resources and best practices for targeting high-value accounts, ...

In this week’s episode of the B2B Marketing Podcast, Kavita Singh spoke to Matt Hicks, Strategy Director, Lesniak Swann to describe the data trap that marketers often fall into when creating campaigns ...

In identity security, complexity is a given. Buying cycles stretch across months, multiple stakeholders shape every decision, and marketing teams are expected to prove impact with speed and clarity.

As B2B buying behavior shifts and sales cycles lengthen, marketing teams are under growing pressure to prove commercial impact, not just generate leads. Virgin Media O2 recognized the need to evolve ...

For today’s B2B marketing leaders, prioritization is no longer a periodic planning exercise. It is a continuous leadership discipline, performed under scrutiny, constraints and competing demands.

Most marketers have heard this advice – few marketers know how to put this in practice confidently. However, becoming commercially-minded is a non-negotiable in today’s marketing landscape. That’s why ...

Skype is a global IP telephone service provider that uses a peer-to-peer rather than client-server system, utilising background processing on user’s computers that run its software. With a reported 23 ...