Account-based marketing (ABM) has significantly transformed since its emergence in the early 2000s. Initially a niche ...

An architect, on the other hand, addresses the big picture. They’re more strategic and visionary, looking at all the systems ...

Bombora, a provider of B2B data solutions, integrated with Audigent, a data activation, curation and identity platform, to ...

Sales enablement platform provider LiveHive unveiled several new features, including LiveClip, a tool designed to obtain a prospect's… ...

Video marketing platform Vidyard has launched a new app for HootSuite within the company's App Directory. The Vidyard… ...

In the world of B2B technology, it used to be that marketing and sales efforts were primarily targeted… ...

More than half (52%) of companies plan to increase their content budgets between 10% and 50% over the… ...

The explosion of technology has impacted the way marketers validate and move prospective customers through the pipeline. As… ...