Which human resources tasks does AI make easier? Which ones is it not ready to handle? How do employees feel about AI being ...

Agile practices and full AI integration are key differentiators of successful B2B marketers, survey data reveals.

Marketing Strategy - Fully 84% of consumers in the United States say they've opted in to receive texts from at least one ...

Some 62% of market researchers say their team is now using generative AI tools, up 23 percentage points from 2024, according ...

Catch up on select AI news and developments from the past week or so (in no particular order): Apple eyes AI-powered search alternatives, threatening Google's dominance. Apple is reportedly exploring ...

Adding images to your LinkedIn pages and content can boost interest and engagement. In order to get the best results, it helps to have the correct crops. An infographic (below) from Hootsuite covers ...

We invited 5 of today's top martech providers to show you their products' best features and benefits. Join us for live demos ...

AI computing giant NVIDIA underwent the biggest jump in brand value over the past year among major US brands, according to recent research from Brand Finance. The annual ranking of the 500 most ...

Explore how B2B brands can align Marketing and Sales teams to create a seamless customer experience and boost campaign ...

Influencer marketing is a powerful tool that brands can use to connect with their target audiences. Though mega-celebrities (think Kim Kardashian) often steal the macro-influencer spotlight, marketers ...

Imagine a world where every piece of content you produce not only resonates with your audience but also drives actionable results. Sounds like a marketer's dream, right? Well, Ann Handley, the chief ...

Apple is the most valuable brand in the world in 2023, with a brand value of $880 billion. Google is the second-most valuable brand ($578 billion), and Microsoft is the third-most valuable ($502 ...