Bringing back the BFG for a second year was a “no-brainer”, explains marketing director Radha Davies, as the grocer looks to cement its value credentials.

Welcome to Marketing Week’s Christmas Blog, a place to find all the latest festive advertising news in one place.

The first festive campaign under marketing boss Sharry Cramond, M&S explains the clothing and home creative reflects its ...

Across retail, fashion and travel, brands are leaning into Pinterest and making the social site a bigger part of their ...

Carlsberg is seeing “increasingly positive feedback” from its customers about the advantages of combining its beer with ...

“Looking ahead, advertising investment is forecast to rise steadily into the Golden Quarter, and while overall growth is ...

AB InBev owns brands like Stella Artois and Budweiser making it one of the biggest brewers in the world, but the company is ...

Despite announcing store closure and job losses last month, the coffee chain claims brand affinity, value perceptions and ...

Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation ...

All of this feels perfectly logical when you’re dealing with a hypothetical lottery. But here’s the question: why does that ...

Reviewing budgets throughout the year can help keep a brand agile, but it also raises the challenge of maintaining strategic ...

Via a reimagined print magazine and food content studio, Waitrose wants to make food “attainable” and celebrate the full ...