Brian Wieser now estimates ad spending will expand 9.0% this year, excluding political advertising - more than twice the 4.3% ...

The partnership with the filmmaker's visual-effects company Lightstorm Vision is an effort to scale the creation of the ...

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Not only is Kenvue spending more on advertising, but it's changed its media mix, with its CEO noting "a strong pivot to social media." ...

Coors Light-branded bows contain the key to the gift itself: a QR code that leads recipient to a surprise bundle of branded ...

Advertising increasingly depends on freelance talent. That's changing fast as the tax code eliminates the designation. Is your agency and/or marketing department ready?

Saweetie will be part of the brand’s one-day experiential event in New York City, a gift-themed pop-up in Union Square on Dec. 7.

For the second consecutive year - and the third time in 11 years - ANA members picked "AI" as their word of the year. … Read the whole story ...