The tool is expected to enable users to track up to 10 accounts and view comparative data on follower growth, posting frequency, reels activity, and boosted ads.

Under the new association, Omaxe and Harmanpreet Kaur will collaborate on initiatives such as athlete development programmes, grassroots outreach, community events, and awareness campaigns aimed at ...

Under the deal, the channel will be the exclusive broadcaster and digital partner for UPKL, airing the next three seasons on ...

Their methods range from starting with regional sponsorships to keep costs manageable while accessing vast fan networks to becoming truly global players.

Kapoor is expected to lead brand strategy, integrated marketing, and digital growth mandates across the platform, working closely with leadership.

As part of the campaign, Mia by Tanishq unveiled an outdoor innovation and a film featuring Aneet Padda, reminding women that every day deserves to feel precious.

Mishra expected to oversee a broader mandate, shaping the company’s long-term India strategy across product development, policy, partnerships, and ecosystem growth.

Ben John, VP of Engineering, Microsoft AI, will serve as advisor on AI-led innovation, deep-tech strategy, and global go-to-market growth as a strategic industry advisor.

Under the mandate, the agency is expected to manage digital growth across Meta and Google platforms, focusing on paid media ...

Aastha Bhasin of Doritos, PepsiCo India, walks us through how Doritos navigated its entry into India, adapting a global idea to local tastes and cultural context.

This week’s standout campaigns balance wit, and emotional power. Jeep brings humor to car advertising, Zulu Alpha Kilo ...

India may not have pumpkins on porches or candy-filled sidewalks, but it’s slowly finding its own way to celebrate Halloween. Over the past few years, October has started to look a little spookier, ...