Warner Bros. Discovery (WBD) is one of the stocks most watched by Zacks.com visitors lately. So, it might be a good idea to review some of the factors that might affect the near-term performance of the stock.

Warner Bros. Discovery, meet Warner Bros. and Discovery. The media company has officially announced the names and senior leadership teams for after it splits itself in two, with David Zaslav’s streaming and studios business to be called Warner Bros., and Gunnar Weidenfels’ global networks business to be called Discovery Global.

A tough bounce — the loss of rights to show NBA games — likely crimped Warner Bros. Discovery’s ability to attract advertising dollars during the most recent TV “upfront” market, with the company declining to reveal its level of ad commitments despite most of its rivals having done so.