NEW YORK, NEW YORK - MARCH 05, 2021. Photo an an AMC theater lobby (Photo by Noam Galai/WireImage) WireImage AMC Theatres is confident its new business model of running ads before movies won’t ...

AMC, the movie theater chain, reversed course six years after it rejected a proposal to show more ads before movies, fearing a negative reaction from customers. Philip Cheung for The New York Times ...

Moviegoers, brace yourselves. The dreaded advertisements before a movie are expected to get longer at AMC Cinemas, according to multiple reports. Under the deal, AMC will play commercials in what ...

You're going to see ads right before the movie at AMC Theatres from next month. The cinema chain is adding a "platinum spot" in between the trailers and the film from July 1.

It’s a perennial frustration for moviegoers: The lights go out, the theater falls silent and the anticipation of the movie builds. But wait! Here are a few more ads for you to sit through.

AMC responded to news today that they're running more ads before movies. Essentially, it doesn't impact moviegoing, according to the chain.

You're going to see ads during the trailers at AMC Theatres from next month. The cinema chain is adding a "platinum spot" in between the trailers and the film from July 1.

AMC reaches agreement with National CineMedia to run more advertising in theaters. AMC to receive a cut of ad sales. Stock up 0.29% at $3.41.

YouTube is in a war against ad blockers, with its latest move seemingly closing a loophole in Firefox, and people just keep complaining about it. Last year, YouTube made its stance clear.

For brands placing ads, “ AI has the most potential to improve business outcomes that they’ve seen in the last 20 years,” believes Sean Downey, president for the Americas at Google.

AMC Theaters has revealed it will add EVEN more commercials to its pre-movie lineups, and these ads won’t be just trailers anymore. Get ready, Coke, you’re about to have some commercial ...