For Starbucks ( SBUX) CEO Brian Niccol to achieve maximum greatness — which would boil down to a sustained turnaround in North America sales by later this year — he must improve consumer perception ...

A host of changes to stores and operations could help Starbucks escape its sales trouble, and executives are already planning the company’s next move.

Starbucks has always remained a historical favorite among various age groups, particularly the millennials and Gen Z.

Here’s a look at how the new Starbucks CEO is changing some of the moves made by Laxman Narasimhan and Howard Schultz as ...

Starbucks is set to eliminate a significant number of drinks and food options after its CEO said the chain’s menu had become ...

CEO Brian Niccol said the company is changing the operating model for its retail team, which led to the shakeup.